Sarah A. Bradford
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Logo animation for designer Xiaozhou Li


Logo animation for designer Xiaozhou Li

Graduate Motion Project, Pratt Institute


This promotional logo animation was created for a fellow designer in my graduate program, Xiaozhou Li. 


Context & Considerations

As part of my graduate motion course, I was tasked with creating a promotional logo animation for a fellow designer. My client, Xiaozhou Li (who sometimes goes by “Jo”), had a number of interests and strengths that she wanted highlighted in this piece. 

Originally from Shanghai, Xioazhou wanted to communicate her strengths as a graphic designer: a strong attention to detail, an eye for color, and a clean design aesthetic. We also wanted to allow Xioazhou's personality to come through by depicting her interests in classical music, books, and movies. And according to Xioazhou, she's "fueled by tea."